Bacolod is known for its sugar industry, and each year, since 1980, Bacolodnos celebrate their Charter day on Oct. 19 with color and gaeity. Mass means 'crowd' and cara is a Spanish word that means 'face.'
The happy face symbolizes the Negrenses' upbeat spirit despite economic downturns in the sugar industry. The round of festivities includes a parade in elaborate costumes, and contests in mask-making, pig-catching, pole-climbing, and coconut milk-drinking.
Tourists flock to watch and join the celebration, and get to enjoy shopping for orchids and native handicrafts.
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Bacolod belongs to the second major island in the Philippines, the Visayas.
(photos courtesy of flickr.com)